Roger Federer on His New Gig: Swiss Tourism Spokesman

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I love to walk through small villages where life is still normal. Small places where people are driving tractors and there is one baker, one church. The people in these places aren’t multitasking. They go about their days in a normal way. Someone shows up and they want to know, “Hey, what brought you here?” It’s very friendly, so you can always have a chat with people.

Tennis club life in Switzerland is important. This is how I grew up. There are many scenic places where you can play tennis in Switzerland. Tennis Club Geneva, where the Geneva Open tournament is played is very beautiful. Tennis Club de Genève Eaux-Vives is also really nice. The clubs in Basel where I played growing up in the Interclub competition are quite nice.

There was a boom building tennis clubs when I was growing up, so every second village has its own club. We have to protect this tennis culture we have. The restaurants at the tennis clubs are very important. A lot of the clubs where I’ve played, they have really good chefs, really good service and very high quality. People spent a lot of their time at the clubs, so the food has to be good and it’s usually at a good price, too.

I mean, chocolate, hello, you have to love chocolate if you’re Swiss. I used to be white, then I was milk, and now I even like going dark. I like it all. Then I like the Bündner Nusstorte, which is like a nut tart from the region of Graubünden. That’s beautiful. And then, of course, there’s rösti, a potato fritter dish. We have a dish called Zürcher Geschnetzeltes that’s like minced meat with a mushroom sauce, and I love to eat cordon bleu — that’s beautiful, too.

Fly into Zurich or Geneva and go from there. In the summer, I think you would want to visit Lucerne and Interlaken and maybe visit the Jungfrau, Basel, Zurich, Bern, the capital — its inner city is also really beautiful. We also have some incredible museums in Switzerland. The Fondation Beyeler art museum is great. I grew up visiting the Tinguely Museum, which is very interesting.

In Lucerne, there is the Swiss Museum of Transport, which is still my favorite place to take my children. It’s a wonderful place where you can see old trams, trains, planes, cars, bikes, you name it.

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